Living in a great university town has a lot of advantages.
It also has one big problem:
Whenever I google to find services in my area, I end up with dozens (hundreds?) of hits of doctors/teachers/whatevers who were educated here, NOT currently based here.
(Not to mention Cambridge, Massachusetts. No, it doesn’t get rid of the problem to limit to UK-only websites–you’d be amazed at how many UK sites refer to US businesses!)